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Michelin

Michelin: a better way forward

Michelin is committed to conducting every aspect of its business in a responsible manner. This includes delivering increasingly efficient solutions to meet the expectations and aspirations of customers and shareholders. It means respecting the natural environment while achieving economically sound operations.

Every decision and action Michelin undertakes is based on the following five fundamental values:

  • Respect for Customers
  • Respect for People
  • Respect for Shareholders
  • Respect for the Environment
  • Respect for Facts

Please use the Reserve Tyres page to find your tyres! Elite Garages have rightfully earned their reputation as the South of England’s leading independent tyre specialist… and are currently setting standards that admiring competitors throughout the country are finding hard to follow. With 14 branches and growing (Maidstone is our most recent branch to open), we have the buying power to pass on competitive prices to our customers, without compromising quality or service! We have locations in the following areas:

Bournemouth, Brighton, Canterbury, Caterham, Deal, Eastbourne, Haywards Heath, Horsham, Maidstone, Portsmouth, Pulborough, Salisbury, Southampton and Strood.

Cross Climate

Arm yourself for every weather condition. With one set of tyres all year long. All-weather MICHELIN CrossClimate tyres mix the best of summer and winter tyre technology. With an intelligent use of compounds, unique V-Shaped tread pattern and higher performing sipes. As its name suggests, this is a summer tyre that is capable of delivering an equally impressive performance in winter conditions. It’s also the first summer tyre with winter certification with a winter performance so good, that it’s gained the three-peak mountain snowflake mark.

Cross Climate +

Launched in January 2017 in 15- to 18-inch tyre sizes, Michelin CrossClimate+ fitments expand on the range’s unique status as a summer tyre with winter capabilities by offering excellent traction on snow-covered roads, from the first mile to the last – with little difference in performance as the tyre tread wears down.

Michelin Tyres | Cross Climate 3

Cross Climate 3

Take to the road with the MICHELIN CrossClimate 3 all season tyre, allowing you to drive with confidence whatever the weather, even snow. This 4-season tyre is designed for greater safety, utilising trusted MICHELIN technologies. Discover ultimate control with Thermal Adaptive Tread Compound, which adapts to the demands of the road, and with MICHELIN Energy Efficiency Technologies, ensuring energy efficiency and reduced fuel consumption. Enjoy a tyre that delivers comfort, safety and longevity through all seasons, and for longer.

Product Benefits

  • Confident driving for longer¹ in dry, wet or snowy conditions
  • Thermal Adaptive Tread Compound for enhanced control whatever the weather
  • 4% improved wet braking distance¹
  • 3PMSF-certified for snow performance²
  • MaxTouch Technology for 15% more mileage³
  • Even distribution of acceleration, braking and cornering forces
  • Tread wear indicator to track tyre wear
  • MICHELIN Energy Efficiency Technologies for low energy dissipation
  • Helps deliver fuel savings or extended EV battery range
  • Piano Acoustic Tuning Technology for a quieter, more relaxing drive
  • Compatible with electric vehicles
  • Technology
  • MaxTouch
  • Piano Acoustic Tuning Technology
  • Thermal Adaptive Tread Compound
  • V-shape sculpture

Legal Mentions

¹ Compared to MICHELIN CrossClimate 2. External tests on wet and snow, 205/55 R16 94V, new and worn (worn = buffed to TWI)
² 3PMSF certified — approved for use in snow conditions
³ Compared to MICHELIN CrossClimate 2. External tests at Michelin’s request

Michelin Tyres | Cross Climate 3 Sport

Cross Climate 3 Sport All-Season Road Tyre

Whatever the weather, you can trust MICHELIN CrossClimate 3 Sport to deliver excellent grip and precise handling on every journey, for high-performance vehicles. Drive in confidence on dry, wet and snowy roads with this 3PMSF(1) snow certified tyre, with MICHELIN Thermal Adaptive Tread Compound 2.0 Technology to adapt to the ever-changing road conditions. The MICHELIN CrossClimate 3 Sport tyre offers the perfect blend of comfort and adaptive handling, for enjoyable driving in all four seasons with your EV.

Product Benefits

  • Precise handling whatever the weather
  • 3PMSF¹ snow certified for confident driving on dry, wet and snow
  • MICHELIN Thermal Adaptive Tread Compound 2.0
  • MICHELIN Dynamic Response Technology for optimum responsiveness and driving precision
  • Excellent handling and control
  • ‘A’-rated for wet braking on the European tyre label
  • V-shape sculpture optimises water evacuation
  • Optimised for electric vehicles
  • MICHELIN Energy Efficiency Technologies
  • Adaptive handling in EVs
  • Comfort and a quieter drive with MICHELIN Piano Acoustic Tuning Technology
  • Dense, rigid tyre casing to improve feedback and handling, whatever the weather

Technology

  • Dynamic Response Technology
  • V-shape sculpture
  • Thermal Adaptive Tread Compound 2.0
  • Piano Acoustic Tuning Technology

Legal Mentions

¹ 3PMSF snow certified — approved for use in snow conditions (with 3PMSF marking). To receive the 3PMSF marking, tyres must guarantee a minimum level of safety and mobility performance on snow.

Agilis Alpin

Product benefits:

  • Even more safety and mobility
  • More mileage
  • More robust

Technology:

  • A unique tread that features open shoulders and widely spaced blocks (like SUV tyres) to improve traction in the snow.
  • MICHELIN “Durable Contact Patch” technology developed for truck tyres:
  • MICHELIN Stabiligrip technology 16% sipes(1) provide a claw-like effect on snow.
  • Thanks to MICHELIN “Durable Contact Patch” technology, which puts 27% more rubber(1) on the road, and the tread’s more wearresistant compounds, the MICHELIN Agilis Alpin lasts even longer.
  • 8 sidewall shields

Legal mentions:

  • (1) Compared to the previous-generation tyre. Internal test  2007 on 195/65 R 16 104 Q.

Pilot Alpin PA4 Directionnel

Product benefits:

  • Greater safety
  • Greater mobility
  • Greater control
  • Plus the expertise of MICHELIN in longevity and fuel saving.

Technology:

  • Heavily grooved tread pattern
  • StabiliGrip
  • Helio Compound 3G
  • Ridge N Flex

Legal mentions:

  • (1)On average, compared to its predecessor. Braking from 50 km/h to 0 on snow and ice. Tests carried out by TÜV Süd in 2012 on 235/65 R 17 H.
    (2)On average, compared to its predecessor. Tests carried out by TÜV Süd in 2012 on 235/65 R 17 H.
    (3)On average, compared to its predecessor (handling on wet roads, lateral grip on wet, snowy and icy roads). Tests carried out by TÜV Süd in 2012 on 235/65 R 17 H.
    (4)Up to 74% more compared to the previous generation.
    (5)Up to 135% more compared to the previous generation.
    (6)Michelin patent.

Pliot Sport Cup 2

Product benefits:

  • Beyond 50% more laps and faster*
  • thanks to technologies from Endurance Competition
  • … and with MICHELIN Total Performance, more performances brought together

Technology:

  • Bi-Compound Technology
  • Track Longevity 2.0® technology
  • Deeper tread

Legal mentions:

  • * in comparison with previous generation, MICHELIN Pilot Sport Cup+. Internal tests 2013.

Pilot Sport 4S

Ranked No 1 for braking on dry surfaces and excellent on wet surfaces, the new Michelin Pilot Sport4S is engineered for superior safety and performance. Thanks to its Dynamic Response technology andultra-reactive tread pattern, it delivers revolutionary steering control and instantaneous responsiveness. Acclaimed by most performance car makers, it’s for those who love driving.

Energy EV

Product benefits:

  • 20% reduction in rolling resistance, for up to 6% more kilometres(1)
  • 40% less interior noise(2)
  • Plus the excellence of MICHELIN in safety and longevity

Technology:

  • OUTSTANDING ENERGY SAVINGS(1)
  • LESS EXTERIOR NOISE
  • MICHELIN LEVELS OF SAFETY

Legal mentions:

  • (1) Compared to the MICHELIN Energy Saver+ range, Internal test in 2011 on 185/65 R 15.(2)Compared to the MICHELIN Energy Saver+ range, Internal test in 2011 on 185/65 R 15. Noise level measured inside the vehicle around 1000 Hz.

Latitude Sport 3

Product benefits:

  • MICHELIN Latitude Sport 3 has the homologation with most famous SUV models and brakes 2.70 meters shorter *
  • … and with MICHELIN Total performance, more performances brought together.

Technology:

  • Tread pattern
  • Continuous Central RIB
  • Two-ply Carcass **
  • Innovative Tread Compound
  • Variable thickness sipes

Legal mentions:

  • *Compared to its predecessor, MICHELIN Latitude Sport, TÜV SÜD test 2013 on wet road (235/65 R 17).  MICHELIN Latitude Sport 3 has an “A” rating for wet grip in the majority of its sizes.
    ** Except certain sizes

Latitude Alpin HP

Product benefits:

  • MICHELIN LATITUDE Alpin HP is certified for the Mercedes GL, M, R-Class.

Technology:

  • ROAD HOLDING IN BENDS ON WET ROADS
  • Improved driving accuracy at high speeds

Legal mentions:

  • * MICHELIN LATITUDE Alpin HP is certified for the Mercedes GL, M, R-Class.

Pilot Sport 4

Get ready for journeys of sheer driving pleasure in safety, with tyres  that instinctively translate your decisions onto the road.

Product benefits:

  • Excellent steering control and high level of reactivity
  • High level of safety on wet roads
  • Michelin’s excellence in longevity
  • Coming from co-operation with emblematic  car manufacturers and from MICHELIN motorsport experience

Legal mentions:

  • “(*) BMW = 24 homologations with PILOT SPORT and PILOT SPORT PS2,
    Mercedes = 31 homologations with PILOT SPORT, PILOT SPORT PS2 and PILOT SPORT 3,
    AUDI & AUDI Quattro = 14 homologations with PILOT SPORT PS2 and PILOT SPORT 3,
    PORSCHE = 43 homologations with PILOT SPORT PS2
    ** WEC = FIA World Endurance Championship.
    *** WRC = FIA World Rally Championship.”

Pilot Sport 5

Enjoy high performance driving mile after mile with the MICHELIN Pilot Sport 5 tyre. Feel every moment of every drive with this tyre engineered for high longevity, precision handling and steering control. Responsive driving comes from the enhanced grip on wet and dry roads. Wherever you’re going, get there in style, and experience exhilarating driving with this road tyre designed with safety in mind.

Product Benefits:

  • Thrilling high performance driving for longer¹
  • Precision, reactivity and control thanks to MICHELIN Dynamic Response Technology
  • MaxTouch Construction evenly distributes forces for a longer tread life
  • Dual Sport Tread Design for improved wet traction (inner tread grooves)
  • Rigid outer tread blocks for grip on dry roads
  • Performance in the dry and the wet
  • Premium Touch Sidewall Design in matt-black with velvet-like micro texture
  • Wear2check indicator to monitor tyre wear wherever you are

Technology

  • MaxTouch Construction
  • Dynamic Response Technology
  • Dual Sport Tread Design
  • Groove Clear
  • Wear2Check
  • Premium Touch Sidewall Design

Legal Mentions

¹ Longevity — Thanks to MICHELIN MaxTouch Construction Technology, which evenly distributes forces of acceleration, braking and cornering, offering a longer tread life.
² Precision steering — Thanks to MICHELIN Dynamic Response Technology, which optimises transmission responsiveness of steering instructions to the road, delivering excellent reactivity and driving precision.
³ Wet and dry braking — Thanks to MICHELIN Dual Sport Tread Design Technology with large inner longitudinal grooves for enhanced wet traction and rigid outer blocks for better grip on dry roads.

Pilot Alpin PA4 Asymetrique

Product benefits:

  • Greater safety
  • Greater mobility
  • Greater control
  • Plus the expertise of MICHELIN in longevity and fuel saving.

Technology:

  • Heavily grooved tread pattern
  • StabiliGrip
  • Helio Compound 3G
  • Ridge N Flex

Legal mentions:

  • (1)On average, compared to its predecessor. Braking from 50 km/h to 0 on snow and ice. Tests carried out by TÜV Süd in 2012 on 235/65 R 17 H.
    (2)On average, compared to its predecessor. Tests carried out by TÜV Süd in 2012 on 235/65 R 17 H.
    (3)On average, compared to its predecessor (handling on wet roads, lateral grip on wet, snowy and icy roads). Tests carried out by TÜV Süd in 2012 on 235/65 R 17 H.
    (4)Up to 74% more compared to the previous generation.
    (5)Up to 135% more compared to the previous generation.
    (6)Michelin patent.

Latitude Alpin LA2

Product benefits:

  • Greater safety
  • Greater mobility
  • Greater control
  • Plus the expertise of MICHELIN in longevity and fuel saving.

Technology:

  • Heavily grooved tread pattern
  • StabiliGrip
  • Helio Compound 3G
  • Ridge N Flex

Legal mentions:

  • (1)On average, compared to its predecessor. Braking from 50 km/h to 0 on snow and ice. Tests carried out by TÜV Süd in 2012 on 235/65 R 17 H.
    (2)On average, compared to its predecessor. Tests carried out by TÜV Süd in 2012 on 235/65 R 17 H.
    (3)On average, compared to its predecessor (handling on wet roads, lateral grip on wet, snowy and icy roads). Tests carried out by TÜV Süd in 2012 on 235/65 R 17 H.
    (4)Up to 40% more compared to the previous generation.
    (5)Up to 75% more compared to the previous generation.
    (6)Michelin patent.

Agilis Alpin 5

Product benefits:

  • Excellent on dry, wet and snow (*)
  • … and with MICHELIN Total Performance,  more performances brought together.

Technology:

  • A NEW TREAD PATTERN
  • INNOVATIVE TREAD COMPOUND TECHNOLOGY

Legal mentions:

  • *TÜV Süd and Applus IDIADA between 2013/11 and  2014/03 on sizes  225/55 R17 & 205/55 R16 compared to MICHELIN Alpin 4
    **Compared to its predecessor, MICHELIN Alpin 4 for size 205/55 R 16.

Agilis Camping

Product benefits:

  • Long life
  • Robustness
  • Versatility (M+S marked)

Technology:

  • Design and technology derived from the new MICHELIN Agilis van tyre range
  • A reinforced construction using two casing plies enables the use of higher inflation pressures.
  • A tread pattern with 30%* more sipes and 20%* more grooves, combined with a rubber compound capable of operating over a wide temperature range, provides sufficient grip for occasional use in difficult conditions.

Legal mentions:

  • * Compared with MICHELIN Agilis.The tyre pressures given are purely indicative. Please refer to your vehicle manufacturer for recommended tyre pressures. These are sometimes found on a sticker on the inside of the front door or fuel filler cap of your  vehicle. The documents and information contained on www.michelin.co.uk are supplied ‘as is’ and without expressed or implied guarantee. Michelin reserves the right to modify or alter the content on this site without prior notice.

Agillis+

Product benefits:

  • Safe driving, with 2 metres shorter braking distance in the wet(2)
  • Plus the robustness of the MICHELIN Agilis tyre range and MICHELIN’s expertise in longevity

Technology:

  • Kerbing Protectors
  • Tread Compound with Silica

Legal mentions:

  • (1) Estimate of average savings with MICHELIN Agilis+ compared to its predecessor, for diesel vehicles, calculated over a distance of 70,000 km and based on rolling resistance tests carried out by TÜV SÜD in 2012 (on 195/65 R 16C 104/102 R).
    (2) On average, compared with its predecessor. Wet braking test by TÜV Süd 2012 on 195/65 16C 104/102 R (60-20 km/h).

Energy Saver+

Product benefits:

  • Save up to 60 litres of fuel compared to its predecessor (1)
  • Plus the excellence of MICHELIN tyres in safety and longevity

Technology:

  • Optimised Profile
  • Eco N Grip
  • Under-Tread Layer

Legal mentions:

  • (1) Estimate of savings with Michelin ENERGYTM Saver+ compared to its predecessor, for petrol vehicles, based on rolling resistance tests carried out by TÜV Süd in 2012 (on 175/65 R 14 T and 195/65 R 15 H) and calculated over the average life span for MICHELIN tyres (i.e 45 000 km – 2012 internal survey).
    (2) Compared to its predecessor, 16″ sizes, 205mm section width and over.

PRIMACY 4

New Michelin Pattern

Michelin Primacy 4 Tyres

PRIMACY 4+

Experience the MICHELIN PRIMACY 4+ and help protect you and your passengers from the first to the last mile. Providing safety throughout the tyre’s life is Michelin’s ambition, that’s why this tyre offers outstanding wet braking performance at the legal tread depth, superior aquaplaning control and excellent longevity. Developed with MICHELIN EverGrip Technologies, making it a long-lasting choice that lets you enjoy your drive. Designed for Saloon, 4×4, SUV and electric car drivers looking for a long-lasting and safe tyre with excellent wet braking performance.

Product Benefits

  • Leading braking performance on wet roads at the legal tread depth
  • Superior aquaplaning control
  • Latest generation of rubber compound with a self-rejuvenating tread
  • Excellent longevity
  • MaxTouch Construction Technology optimises road contact
  • Evenly distributes the forces of cornering, braking and acceleration, resulting in longer tread life
  • Technology
  • MICHELIN EverGrip Technologies
  • Latest generation rubber compound with self-rejuvenating tread
  • MaxTouch Construction Technology for optimised road contact and longer tread life

Legal Mentions

¹ Wet braking new and worn — TÜV SÜD Product Service (June 2021), 205/55 R16 91V, VW Golf 8
² Aquaplaning in curve — TÜV SÜD Product Service (June 2021), 8mm water height
³ Aquaplaning on straight road — TÜV SÜD Product Service (June 2021), 9mm water height
⁴ Longevity — DEKRA Test Center (July 2021), 205/55 R16 91V, VW Golf

Michelin Primacy 5

PRIMACY 5

Enjoy a premium driving experience with tyres that you can rely on mile after mile. The MICHELIN Primacy 5 tyre is engineered for safety that’s made to last, with next generation MICHELIN EverGrip Technology and MaxTouch technology. Delivering excellent wet braking performance(1,2) and excellent longevity(3), this long-lasting tyre will give you confidence behind the wheel, however far you go.

Product Benefits

  • MICHELIN EverGrip & MICHELIN EverTread Technologies for long-lasting performance and safety
  • Latest generation high performance rubber compound with 4% shorter wet braking distance when new
  • Maintains the same wet braking performance when worn compared to its predecessor¹
  • Excellent longevity³
  • 18% more mileage than its predecessor³
  • MaxTouch technology maximises the tyre’s contact with the road
  • Evenly distributes the forces of acceleration, braking and cornering for longer tread life
  • New MICHELIN patented tread compound improves resistance to abrasion
  • Suitable for electric vehicles
  • High performance rubber compound engineered to reduce rolling resistance⁴
  • Helps to extend battery range thanks to improved energy consumption

Technology

  • MICHELIN EverGrip Technology
  • MICHELIN EverTread Technologies
  • Latest generation high performance rubber compound
  • MaxTouch technology for maximised road contact and even force distribution
  • New MICHELIN patented tread compound for improved abrasion resistance
  • High performance rubber compound engineered to reduce rolling resistance⁴
  • New tread pattern designed to help reduce noise

Legal Mentions

¹ Wet braking performance — TÜV SÜD Product Service (July 2024), 205/55 R16 91V, VW Golf 8
² Wet braking performance — MICHELIN Primacy 5 above R117 European regulation wet grip threshold
³ Longevity — DEKRA Test Centre (July 2024), 235/45 R18 98 W&Y on Tesla Model 3
⁴ Fuel efficiency — Rolling Resistance tests by TÜV SÜD Product Service (June 2024), 205/55 R16 91V

History of Michelin tyres

In 1889 two brothers, André and Edouard Michelin, embarked on a great human and industrial odyssey to develop modern transport solutions – the key to freedom and economic development – through ceaseless innovation.

One day, a cyclist whose pneumatic tyre needed repair turned up at the factory. The tyre was glued to the rim, and it took over three hours to remove and repair the tire, which then needed to be left overnight to dry. The next day, Édouard Michelin took the repaired bicycle into the factory yard to test. After only a few hundred metres, the tyre failed.

Édouard and his brother worked on creating their own version, one that did not need to be glued to the rim. In 1891 Michelin took out its first patent for a removable pneumatic tyre.

In 1946, Michelin developed and patented a key innovation in tyre history, the Radial tyre, and successfully exploited this technological innovation to become one of the world’s leading tyre manufacturers

In the UK, the Michelin Tyre Company Ltd was incorporated on 11  May 1905 and is now, more than one hundred years later involved in many activities not just tyre making, from tyre industry training to economic development and publishing.

We have an extensive sales force supporting the thousands of tyre distributors in the UK and the Republic of Ireland from car tyre to truck, agricultural as well as specialist industrial and earthmover, this is backed by a comprehensive sales and technical support.

When the Michelin Tyre Company Ltd was incorporated in 1905 it started a journey that has lasted over one hundred years. A journey that has had many twists and turns, and more than a few surprises. To discover how Michelin has shaped the history of motoring and transport in the UK since 1905 click here.

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