New Elite Garages Locations: Former ATS Branches Now Open Across the UK

Elite Garages has officially completed the transfer of 14 new locations across the UK, following the transition of former ATS Euromaster branches. Here’s everything customers need to know about what’s changing, and what’s staying the same.

This latest expansion represents an important step forward for the family-run business, which has been serving motorists for over 65 years. From its origins as a single garage in the 1960s, Elite Garages has grown steadily into one of the South of England’s most trusted independent automotive service providers, while remaining firmly rooted in its family values. With the addition of these 14 locations, Elite Garages now operates 38 vehicle repair centres.

A Warm Welcome to Our New Colleagues

Over recent weeks, members of the Elite Garages leadership and management teams have spent time visiting the new locations and meeting the colleagues who have transferred into the business. These visits have been a key part of ensuring a smooth transition and building strong relationships from the outset.

Richard Whittemore (Managing Director) said:

“It has been particularly rewarding to meet so many experienced and long-serving team members across the 14 sites. Many colleagues have dedicated a significant portion of their careers to their branches, bringing with them a wealth of knowledge, technical expertise and strong connections within their local communities. This mirrors the culture already established within Elite Garages, where long service and loyalty are highly valued and many team members have been with the business for decades. The shared commitment to quality workmanship and customer care has made the transition especially positive, with a clear alignment in values across both existing and new teams. We are excited about the experience, enthusiasm and local knowledge that these new colleagues bring, and look forward to seeing what we can achieve together moving forward.”

Continuity for Customers

For customers visiting these locations, the transition will feel reassuringly familiar. While the name above the door is changing to Elite Garages, the people they know and trust remain the same. Customers will continue to be greeted by the same friendly faces who understand their vehicles, their needs and their local communities. This continuity is a key priority for Elite Garages, ensuring that relationships built over many years remain at the heart of each branch.

Dave Morrison (Operations Director) said:

“Customers can continue to expect the same great service from the same familiar faces, now supported by the wider Elite Garages network which will include access to expanded services, enhanced training and continued investment in equipment and facilities. Meeting the new teams has been brilliant; there is a strong sense of professionalism, experience and commitment across all the sites, which has been fantastic to see. What stands out most is how well these teams already serve their local customers, and that’s something we are keen to build on. We’re looking forward to working closely with everyone, sharing knowledge, supporting development and ensuring every branch continues to deliver a high standard of service from day one. We can’t wait to get started and welcome customers through the doors on 20th April.”

Comprehensive Services With a Personal Approach

Across its expanding retail network, Elite Garages will continue to provide a comprehensive range of automotive services, including MOT testing, vehicle servicing, diagnostics and repairs. The business also offers an extensive range of tyres, from budget-friendly options to premium and high-performance brands, with convenient same-day fitting available at many locations.

Customers can reserve tyres online, benefit from expert advice in-branch, and take advantage of free vehicle safety checks offered throughout the year. With a strong focus on quality, transparency and customer satisfaction, Elite Garages aims to build lasting relationships in every community it serves.

Looking Ahead

With a proud heritage and a clear focus on the future, Elite Garages remains committed to combining modern automotive expertise with the principles of a long-established family business. The successful completion of this transfer not only strengthens the company’s network but also reinforces its commitment to investing in people, supporting local communities and delivering dependable service to motorists across the region.

The business now looks ahead with confidence to its first day of trading across all 14 new locations on Monday 20th April, as it begins this next chapter alongside its new colleagues.

The 14 branches now part of Elite Garages include:

  • Ashford
  • Aylesbury
  • Bridport
  • Cirencester
  • Coulsdon
  • Hanworth
  • Helston
  • Kingsbridge
  • Launceston
  • Leatherhead
  • Okehampton
  • Stroud
  • Tavistock
  • Winchester

Google Maps showing all the Elite Garages branches in the UK, including the new 14 previous ATS Euromaster sites

Find Your Local Elite Garages Branch

With 14 new locations now part of the Elite Garages network, customers have even greater access to trusted, professional vehicle care across the South of England. Whether you’re booking an MOT, arranging a service, or looking for new tyres, your local team is ready to help.

You’ll still see familiar faces at many of these branches, now supported by the wider Elite Garages network, offering expanded services, expert support, and continued investment in equipment and training.

Finding a trusted local garage is now easier than ever. Find your nearest Elite Garages branch and book your service, MOT or tyres online.