Morrisons Daily Coming To Shaftesbury 

Earlier this year we announced a new location for Elite Garages in Shaftesbury and we can now confirm that the building will also include a Morrisons Daily store. With 20 locations already covering the entire south and south-east of England, the Shaftesbury Elite Garages site and Morrisons Daily convenience store will add further value to all of our customers in the surrounding areas, not to mention the locals of this picturesque town.

Morrisons Daily Joins Elite Garages

The former supermarket building on Bell Street, Shaftesbury, has stood empty since its closure in 2017. Richard Whittemore’s family business purchased the store early in 2021 and there has already been significant interest and excitement surrounding the future of the building. 

Richard and his daughter Kelsie, who represents the third generation of the family business, are excited about the prospect of bringing a fresh convenience store back to Shaftesbury. They are now able to announce they have signed a franchise partnership agreement with Morrisons.

A Little More About Morrisons

Morrisons is one of the UK’s largest grocery retailers, founded in Bradford in 1899. With over 100 years of retail experience, Morrisons boasts a wealth of customer insight and knowledge along with an impressive product range. 

Morrisons also has a versatile wholesale business which allows companies such as Elite Garages to run our own ‘Morrisons Daily’ franchise. The store will stock Morrisons products, alongside a range of local products.

Morrisons Keep Winning Awards

Morrisons has been named “Supermarket of the Year” at the 2021 Retail Industry Awards as well as “Grocer of the Year” at the 2021 Grocer Gold Awards. Both of these achievements demonstrate impressive innovation, supplier relationships and shopping experiences that Morrisons offer. The supermarket’s increased focus on sustainability also played a role in winning these awards. 

Paul Foster, Wholesale Manager at Morrisons, said: “We’re excited to be partnering with Richard and the team and bringing a Morrisons Daily to Shaftesbury through our wholesale business. As well as branded items, customers will also be able to buy everyday essentials and food-to-go items from Morrison’s wide range of own-brand products. ”  

What Elite Garages Have To Say

Richard Whittemore said: 

“We are very excited about our franchise agreement with Morrisons. Their years of experience, breadth of range and impressive award-winning own brand all contributed to our decision to run our own Morrisons Daily franchise. Utilising our own experience alongside Morrisons’ comprehensive advice, we are confident that we will be able to create a store that caters to the needs of the Shaftesbury community. Morrisons have helped us plan a compelling fresh food proposition, with local products too.”

Kelsie Whittemore added that “Morrisons has a great range of products, and we love the fact it produces a large proportion of its products in Britain. Morrisons makes over half of the fresh food it sells and has sites across the UK to produce its own meat, seafood, bakery items and more. Its own-label brands cater for all tastes and budget requirements, from the entry point, ranges such as Savers through to the premium range, The Best.”

Morrisons Daily Shaftesbury Store Opening

The Morrisons Daily Shaftesbury store will open this winter, offering a vast range of products, including vegan, free-from and food-to-go offerings. For updates on the progress and the opening date, follow us on FacebookTwitterInstagram and our website.

The Morrisons Daily will be next door to our Elite Garages Shaftesbury workshop. Here you will also find a full list of service centres, customer reviews and some interesting articles.